CRM (Customer Relationship Management)
Customer Relationship: The overall goals are to nurture and retain existing customer and constantly get new one, entice former customers back into the fold, and reduce the costs of marketing.
Your customers expect more from you.
More Choice.More accuracy.More responsiveness. More real-time transactions and of course a Loyalty Card which guarantees them more (extra) benefits.
Offer the loyalty card to the customer. Award points when they buy and keep them coming back to your store. This guarantees increase in sale.
ALPSeRetail CRM records the buying history of each customer. It also generates points based on their purchases and creates different privilege club membership. When used in multi store environment, ALPSeRetailCRM keeps track and synchronize the customer points and other information across the chain in near real time.
ALPSeRetail CRM automatically sends SMS on birthday and anniversary. It also sends SMS for promotion, new arrival, store launch and festive seasons greeting. The constant and precise communication helps bringing the customer back to the store.
ALPSeRetail Customer Relationship has following features:
- Customer Database Maintenance
- Easy Capture of Customer Images
- Parent (Linked) Customer Definition
- Create different Groups (VIP, Regular) for easy identification
- Customer Specific Price List
- Convert any Customer to Debtor for Accounting Purpose or Group of Customers to a Single Account
- Set likes and dislikes of Customer to understand them better
- Customer Loyalty Programs using Barcoded, Magnetic and Smart
- Reward Points Administration
- Gift Issue and Maintenance
- Customer's Feedback, Suggestion and Complaints
- SMS and Email
- CRM Reports
- Birthday & Anniversary List
- Point Redemption Statement
- Monthly Statement
- Customer Barcode generation